I run the ITAM Review, an online magazine, forum and analysis firm for the ITAM, SAM and Software Licensing industry.
“The ITAM Review is an online community for worldwide ITAM professionals. My mission is to provide independent industry news, reviews, resources and networking opportunities to Vendors, Partners, Consultants and End Users working in the areas of IT Asset Management, Software Asset Management or Software Licensing.”
I provide private consulting to clients interested in independent ITAM expertise. I specialize in tools, technology, tool selection, software asset management and competitive analysis.
I also enjoy Internet projects and have experience with implementing WordPress and advising companies on Internet strategy and content marketing. I have proudly built the ITAM Review website infrastructure from scratch myself and have spent £0.00 to date in building an audience. The site regularly has in excess of 20,000 visitors per month driven purely by online networking and generating (what I hope is) useful content.
Martin Thompson, Director, Internet Mechanics Limited
Martin Thompson, Director, Internet Mechanics Limited
Recent Projects:
- ITAM Tools Selection – providing independent and unbiased support to end user organizations in shortlisting and evaluating technology.
- SAM Strategy and Benchmarking – helping organizations get started or get unstuck with implementing software asset management.
- Product Management Support – reviewing product or service roadmaps and providing an independent and balanced perspective
- Writing Case Studies
- Public Speaking
- Content – Ghost writing specialist SAM / ITAM content
- Market Research – providing specialist research for companies looking to invest, expand or divest in the ITAM marketplace.
- Internet – Building blogs and content management systems, reviewing website strategies and providing visitor to lead conversion optimization advice.
The Value I Offer
- Impartial Insight – Honest, independent and down to earth advice without product bias.
- Product Knowledge – Unbiased opinions and experience with worldwide ITAM technology.
- Market Savvy – Vendor Experience, Partner Experience & Channel Sales Experience.
- Network – An International Network of ITAM, SAM and Licensing Professionals.
Testimonials
“Martin’s work as an independent expert in the SAM space has always made him the go-to guy for practical and pragmatic advice which cuts through the propaganda based advertorials that cloud most of the published material in this market.”
“Martin has extensive knowledge of the ITAM market sector and leveraged this experience to provide pragmatic and highly valuable recommendations for product development priorities.”
“Martin combines a depth of ITAM industry knowledge with a passion for online marketing, and has applied this mix to advocating and implementing fundamental improvements to how we communicate with our market. I would prefer our competitors not to use his services!”
Industry Credentials
- Founder, Writer and Editor – The ITAM Review
- ITAM Research Associate – The Infrastructure Executive Board
- SAM Tiers Evangelism Panel – ISO/IEC 19770
- Media Partner – IAITAM Annual Conference
- Media Partner – Gartner IT Financial, Procurement & Asset Management Summit
- Certified by BSA under its ‘Certification in Standards based SAM’ CSS(P) certification program.
Let’s Talk!
To learn more please contact me.
