Tune & Refine

January 20th, 2009 in Articles by Martin Thompson0 Comments

Using your website to develop sales enquiries offers complete transparency and the ability to monitor, tune and refine your sales model.

Communicating with Prospects

January 20th, 2009 in Articles by Martin Thompson0 Comments

Now that you have started to collect a database of contacts who are interested in what you have to offer, your job is to actively engage and communicate with them.

Website Visitor Conversion

January 20th, 2009 in Articles by Martin Thompson0 Comments

Website traffic without conversions is like turnover without profit.

All your efforts on generating visitors to your website will be a waste of time unless you can convert them into sales prospects.

Demonstrating Your Credibility

January 20th, 2009 in Articles by Martin Thompson0 Comments

Now imagine you are a potential customer as they visit your website for the first time. First impressions count. Especially as your visitor is likely to be visiting a few other similar sites as part of their research.

Generating Website Traffic

January 20th, 2009 in Articles by Martin Thompson0 Comments

The first step in succeeding on the internet is capturing the attention of people who are interested in your products or services and directing them to your site.