1. By far the most effective way to generate traffic from search engines in to develop regular and updated content.

2. Similarly the most effective way to convert website traffic into sales prospects is to have a professional website which portrays a professional image and looks up to date and relevant.

A simple way to reach both of these goals is develop regular case studies and testimonials from happy customers and publish them on your website. This demonstrates your credibility and expertise and delivers fresh content at the same time.

Our approach to case studies includes intelligently interviewing your key clients on the results they’ve experienced from working with you, and defining the best possible business case in a language that your future clients will respond to.

Internet Mechanics can provide a fully managed service which includes:

Interviewing your clients in person*, on the phone or via email

Developing draft case studies for client approval

Designing and developing case study documents

Updating your website with the new content

Issuing press releases on Internet based press wires and news sites

E-mailing your prospects / customers database with news items

In addition to developing case studies we will also monitor the performance of your website in major search engines and alter the content of case studies and content to maximize your website rankings. All results are provided via a monthly management report so you can monitor the progress of your website.

Contact us for a tailored quotation for developing fresh case studies for your website.

* For client visits in person travel expenses will be charged at cost.

“When I first took office, only high energy physicists had ever heard of what is called the Wide World Web…. Now even my cat has its own page.”
Bill Clinton 1996

Whilst the benefits of automatically reaching a world wide audience for your products and services in a low cost fashion are obvious, it’s often difficult to know where to start with all the latest fads, hype and technology jargon claiming to catapult your website to No.1.

At Internet Mechanics we believe a website is not a static piece of art, but should be a dynamic engine that serves your business and sells on your behalf. This quick guide is aimed at those businesses who wish to enhance their website and deliver a solid, tangible return on their marketing investment.

Step 1 – Generating Traffic
Step 2 – Demonstrating Your Credibility
Step 3 – Converting Visitors to Prospects
Step 4 – Communicating With Prospects
Step 5 – Tuning and Refinement

Why choose Internet Mechanics?
We have had years of experience dealing with Adwords. By managing many accounts Adwords and thousands of pounds worth of Adwords adverts, we have learnt what works best in order to optimize your position and lower your costs. We ensure we do
the right research in order to make your Adwords adverts competitive, and to set realistic expectations from the outset.

How much does Google Adwords cost?
We can set your budget to whatever you like, but prices can vary depending on amount of competition and what sort of product/service you provide. We can help predict the costs beforehand and guarantee that we won’t exceed your specified budget. We can also offer a free £50 of free credit to new Google Adwords management clients. Our Google Adwords management fees are dependent on how many ads you want to run as this determines how much time we are spending on setting up and reviewing the Adwords adverts.

What is Google Adwords Management service?
This is a service that enables our clients to maximize their benefits from using Google Adwords and spend minimum time on it. We look after the day to day management of your Google Adwords campaigns at a fixed cost and provide comprehensive
management reports on the success of your adverts and their conversion rates.

Our services:
- Analysis of target audience and semantics of search queries.
- creating and editing (in coordination with our client) advertisements
- adjusting, conducting and monitoring of ad campaign
- Detailed reports on ad campaign and budget spending.

Core Deliverables:
- Keyword Research
- Bid Management
- Quality Score and Optimisation
- Ad Creation and Optimisation
- Monthly Reporting (Monthly ROI report to include cost per click, spend, number of enquiries, click through rates, volume of clicks, cost per enquiry, and website / landing page optimisation recommendations)

In addition to managing your Google Adwords account will also monitor the performance of your website in major search engines and alter the content to maximize your website rankings. All results are provided via a monthly management report so you can monitor the progress of your website.